Being a healthcare student comes with a certain type of fatigue. Long shifts, never-ending coursework, blurring clinical placements—and somewhere in the middle of it all is the very real, very banal challenge of choosing what to wear. Of all things, scrubs take on unexpected significance. And that’s precisely where FIGS has created something meaningful.
FIGS began as a direct-to-consumer healthcare clothing company with a simple yet subtly ambitious concept: create scrubs that people would genuinely want to wear. Not only is it affordable and practical, but it’s also well-made, cozy, and strong enough to endure the kinds of days that never go as planned. “Why wear scrubs, when you can #wearFIGS?” is the brand’s somewhat cheeky tagline. However, it captures a genuine aspect of the company’s positioning.
One of the more useful things the brand provides is the FIGS student discount. The discount, which is currently 20% off, is accessible to verified students via websites like Student Beans. The procedure is simple: you confirm that you are a student, get a special code, and use it when you check out. It’s not the type of thing that calls for a customer support call and three browser tabs. Particularly when the users are already juggling more than enough, that simplicity is crucial.
It’s important to state unequivocally that 20% off is a significant amount when purchasing high-quality scrubs. Students have been talking about the price difference between FIGS and generic uniform suppliers for years. Although it doesn’t completely close the gap, the discount does lessen it. When a first-year medical or nursing student purchases their first complete set of scrubs prior to a clinical placement, the savings feel real rather than symbolic.
Additionally, there’s something intriguing about FIGS’s strategy for fostering a sense of loyalty among this group. In a sense, healthcare students are the consumers of the future; they will choose which brands to stick with once they graduate and begin earning money. Giving a discount right now isn’t just selfless. It’s also intelligent. However, for that reasoning to be effective, the product must hold up, and by most accounts, it does. The fit, the functional details, and the fabric technology are more than just marketing gimmicks. Students who have worked lengthy hospital shifts while wearing the scrubs typically notice the difference.
Depending on where you access the offer, ID.me or Student Beans are used for verification. Through ID.me verification, military personnel are also eligible for a comparable discount of 15%. Although the programs are distinct and have different terms, the fundamental goal is the same: FIGS wants to make the product available to healthcare professionals at all stages of their careers, not just those who are currently employed.
It’s still unclear if FIGS will modify its student program as the brand expands or if the discount rate will remain at 20% in the long run. These things are shifted by consumer brands. However, it’s not insignificant for a student standing in a hospital hallway at six in the morning during their first week of clinical training to know they saved a fifth of the price on something they genuinely feel comfortable wearing. People remember this kind of detail long after the discount has ended.
